Latest update: March 2023
Chartered Professional Accountants of Canada (“CPA Canada”) is a not-for-profit national accounting organization whose mission is to enhance the influence, relevance and value of the accounting profession by acting in the public interest, supporting the Chartered Professional Accountants (“CPAs”) who are members of CPA Canada (our “Members”), and contributing to economic and social development.
What is a cookie?
A cookie is a very small text document stored on your computer or other device (and maintained by your browser) when you visit a website. It often includes a randomized unique identifier so that a website can “recognize” this cookie again on your next visit. Cookies ensure that websites can properly function, improve browsing and the user experience, and/or provide certain information to the owners of these websites, particularly in terms of audience measurement.
What is interested-based advertising and do we conduct any?
Interest-based advertising (also known as targeted or behavioral advertising) means that your preferences and interests are collected through cookies or otherwise, and then used to serve you advertising and marketing materials that are relevant to you (based on those preferences and interests).
Without interest-based advertising, you would still be getting ads when browsing the Internet. However, these ads would not be personalized based on your preferences and interests and so, they would be less relevant to you and less effective for us.
We perform interest-based advertising. For instance, we use Google Ads and Google’s DoubleClick to provide you with ads based on your browsing history and search requests. We also use YouTube to provide you with personalized ads based on your viewing content. Learn how to manage your ad settings when using YouTube.
We collect cookies in each of the following categories:
Essential Cookies: Essential cookies are necessary to operate the core functions of our websites. These include login cookies, session ID cookies, language cookies as well as security cookies.
Functional Cookies: Functional cookies are used to provide you with certain website functionality, and to remember website preferences, consents and configurations. For example, we use Contentsquare to save user consents and other preferences.
Analytical Cookies: Analytical cookies are used to generate aggregated statistical data about traffic and behavior of our websites’ users. For instance, we use Google Analytics and Contentsquare to determine how visitors use our websites, such as with the number of visitors, from where our visitors come from on the web, the pages they visited and how much time was spent on our websites. We only see this data in an aggregated and traffic-based format and we cannot see each visitor’s data individually.
Marketing Cookies: We use marketing cookies to serve you ads and marketing materials that better align your interests. We also use analytic cookies to understand our marketing cookies and limit the number of times you see an ad, measure the effectiveness of our marketing campaigns and adjust content.
The cookies we use may be deposited either directly by our Sites and therefore managed by CPA Canada (first-party cookies); or by partners and service providers, which are therefore managed by third parties (third-party cookies).
Learn more about the sorts of cookies we use at the end of this policy.
How can I manage my cookie preferences?
From time to time, when you arrive at one of our Sites, you will be given the opportunity to allow all cookies, to accept only some cookies or to reject all cookies (via a cookie banner). The latter option may result in certain personalized services not being provided and you may not be able to take full advantage of all the features offered by our Sites.
You can manage your cookie preferences through your browser, such as by uninstalling and blocking certain cookies. Click on your browser below to obtain instructions.
To know more about why you are seeing an ad, how to control and/or opt-out of marketing cookies and tracking technologies for interest-based advertising, please visit the Digital Advertising Alliance of Canada website for more information on the AdChoices Tools. You can also consult Google Ads.
Some of the cookies that we use are essential or recommended for the use of the Services and you may not be able to access and use all the Services without these cookies.
Where do we store your personal data? How do we safeguard your personal data?
How to contact us?
If you want to exercise your rights, or if you have a question or complaint about how we collect, use or disclose your personal data, you can communicate with us by email at [email protected] or by writing to us at:
Attention: Senior Privacy Compliance Officer
277 Wellington Street
Toronto, Ontario M5V 3H2