Standard-setting Boards and Oversight Councils Rebrand

March 2017

The accounting and auditing standards boards and oversight councils are refreshing their look!

A new visual identity was created to take these standard-setting bodies through 2017 and beyond, supported by a strategy aimed at raising awareness of their work and the value they bring to Canada’s financial reporting supply chain.

The Design

The new visual identity is composed of the following qualities:

The Colour Scheme

The uniqueness of the boards versus the oversight councils’ missions was leveraged to identify a colour scheme that captured their distinctive roles.

 

           Accounting Standards Oversight Council               Auditing and Assurance Standards Oversight Council                                               

   

AcSOC and AASOC share a deep blue, traditionally symbolizing wisdom, trust and intelligence. These key traits are what the oversight councils’ members bring to the table as they oversee the entire financial reporting and assurance standard-setting process, helping to ensure that the public interest is being served with extensively researched and robust standards that are reflective of business in Canada today.

Accounting Standards Board          Public Sector Accounting      Auditing and Assurance Standards Board
 

    

The AcSB, PSAB and the AASB share a deep red, which is typically associated with traits such as passion, action and leadership. Each board embodies these powerful traits as they are responsible for collaborating with Canadians and using their fact-based decision-making skills, broad and diverse perspectives, and profound expertise to set high-quality standards.

      

FRAS Canada

   
Tying all five standard-setting bodies together is the royal purple Financial Reporting and Assurance Standards (FRAS) Canada logo. With a colour that brings together the boards’ red and oversight councils’ blue, FRAS Canada is the umbrella term for Canada’s accounting and auditing standard-setting family.

   
  

Stay tuned to www.frascanada.ca as the new branding starts rolling out this Spring.

Contact

Daniella Girgenti
Communications Manager, Standards
Phone: +1 (416) 204-3482
Email: dgirgenti@cpacanada.ca