Standard-setting Boards and Oversight Councils Rebrand
The accounting and auditing standards boards and oversight councils are refreshing their look!
A new visual identity was created to take these standard-setting bodies through 2017 and beyond, supported by a strategy aimed at raising awareness of their work and the value they bring to Canada’s financial reporting supply chain.
The new visual identity is composed of the following qualities:
- Maple leaf to symbolize Canadian pride
- meaningful colour scheme
- common design to each logo to demonstrate the connection between all the standard-setting boards and oversight councils
- circle of five dots denoting the family of five standard-setting bodies:
The Colour Scheme
The uniqueness of the boards versus the oversight councils’ missions was leveraged to identify a colour scheme that captured their distinctive roles.
AcSOC and AASOC share a deep blue, traditionally symbolizing wisdom, trust and intelligence. These key traits are what the oversight councils’ members bring to the table as they oversee the entire financial reporting and assurance standard-setting process, helping to ensure that the public interest is being served with extensively researched and robust standards that are reflective of business in Canada today.
The AcSB, PSAB and the AASB share a deep red, which is typically associated with traits such as passion, action and leadership. Each board embodies these powerful traits as they are responsible for collaborating with Canadians and using their fact-based decision-making skills, broad and diverse perspectives, and profound expertise to set high-quality standards.
Tying all five standard-setting bodies together is the royal purple Financial Reporting and Assurance Standards (FRAS) Canada logo. With a colour that brings together the boards’ red and oversight councils’ blue, FRAS Canada is the umbrella term for Canada’s accounting and auditing standard-setting family.
Stay tuned to www.frascanada.ca as the new branding starts rolling out this Spring.
Communications Manager, Standards
Phone: +1 (416) 204-3482